social media guidelines college
Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Social media guidelines should provide them with the tools they need to engage positively, respectfully, and inclusively. Am I infringing on their privacy? Keep it updated. Obtain appropriate written permission before publishing, transmitting, or storing copyrighted or intellectual property content on a College Affiliated Site. Hillcrest Christian College: Social Media Group & Page Guidelines By using the Hillcrest Christian College Facebook groups or pages, you agree: That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or which otherwise breaches any law. Fill out the Social Media Account submission form. Thoroughly and consistently monitor the site: Be aware of your audience. Tracking tools enable supposedly anonymous posts to be traced back to their authors. Be upfront and be quick with your correction. If I give them my cell phone number, address, email, class schedule, a list of possessions (such as my CD collection), how might they use it? Consultation For one-on-one consultations regarding any and all questions about social media, please submit a Marketing Request Form with the College’s Marketing and Communications office. Twitter, identi.ca, Jaiku, etc. Do not host or share confidential or propriety College information. Social media is a term used to describe a set of tools that encourage discussion and community, allowing people to build relationships and share information. LinkedIn, Facebook, Snapchat etc. Have I read the social networking site’s privacy and caching statements? Be transparent. If your primary audience is internal (meaning you’re not trying to market or communicate your program or division to the public in any way and would prefer a more private, moderated discussion), please create a “Group” Page. Social media usage at Tallahassee Community College is governed by the same policies that regulate all other electronic communications which are located under the Identity and Branding System. If you make a mistake, admit it. Expand MCC’s online presence to provide timely, accurate and relevant information to students, parents, faculty and the community. Could I be hurting someone? Make sure that you have all the facts before you post. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. Remember, every employee is a potential brand ambassador. Ask yourself, would I want to see this published in the newspaper or posted on a billboard tomorrow or 10 years from now? Check out this helpful article by Howard Greenstein on Mashable.com, “Facebook Pages vs. Facebook Groups: What’s the Difference?” for more ideas on which one would work best. These Social Media Guidelines provide information about how to safely and responsibly use social media at school, at home and on-the-go. We suggest that all institutional pages have 2 full-time appointed employees who are identified as being responsible for content. Responses should be considered carefully in light of how they would reflect on the poster and/or the College and its institutional voice. ), Social sharing sites (e.g. It also allows you to delete spam comments and to block any individuals who repeatedly post offensive or frivolous comments. Creative Director Sprankle Hall 3rd Floor firstname.lastname@example.org, Tom Yencho Chief Communications Officertyencho@ursinus.edu, Ed Moorhouse Director of Communications (Media Contact) email@example.com. Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations. Download Rollins Social Media Guidelines (pdf) STEP 2: Social Media Account Submission Form . Think minutes or hours, not days. Do not present false or misleading information. They view what you post as coming from the College. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. Please contact social_media [at] emerson.edu any time an admin is removed or added. Be mindful that what you publish will be public for a long time—be sure that what you post today will not come back to haunt you. Social Media Guidelines The following guidelines and policies apply for use of Atlanta Technical College’s Facebook, Instagram, Twitter, LinkedIn, and YouTube social media accounts. Do not discuss a situation involving named or pictured Emerson community members on a social media site without their permission. LCC is committed to supporting honest, transparent, and knowledgeable dialogue across our social channels. Privacy policies change often. Consider what could happen if a post becomes widely known and how that may reflect both on the poster and the College. Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization (hereinafter collectively “WCMC”) operates institutional accounts on social media sites for distributing content (including text, images and/or videos) about WCMC, and/or to provide a communication channel by which you may contact WCMC. The line between professional and personal business is sometimes blurred: Be thoughtful about your posting’s content and potential audiences. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in Emerson’s community. To provide consistent guidelines for official MCC social media sites. Cite and link to your sources whenever possible––that’s how you build community. They are examples of best practices from various institutions and are intended to help you understand, from a wide range of perspectives, the implications of participating in social media. Include your name, title, and department, where appropriate. In addition to the individual guidelines discussed above, please follow these official guidelines when you create or post to a social media site on behalf of Emerson: To ensure that your social media efforts adhere to the design and policy standards of Emerson College and that your efforts are not tied specifically to an Emerson community member’s personal account, all official Emerson social media accounts must be created by or with approval from the Office of Marketing's social media team. Emerson uses social media to supplement traditional press and marketing efforts. All Rights Reserved. The University has published social media guidelines, and the following College guidelines build off of these already-established University-wide guidelines. This will earn you respect in the online community. Only post pictures that you would be comfortable sharing with the general public (current and future peers, employers, etc.). Have I asked permission to post someone else’s image or information? as a representative of the college, (2.) When using social media channels, ask yourself: Alum Honored for Work and Leadership in Clean Energy, Equity, Los Angeles Film Critics Award Gianvito’s ‘Her Socialist Smile’, Inaugural BCE Conference Offers Wisdom for Creative Entrepreneurs, Social Media Guidelines When Posting as an Individua, Social Media Guidelines When Posting on Behalf of Emerson College, Safety and Privacy Tips for Social Media Networking, Consider managing your social platforms via. Formulate a plan: Departments should consider their messages, audiences, and goals, as well as a strategy for keeping information on social media sites up-to-date. ... ©1885 - 2020 Rollins College. Don’t pick fights online. Barnard College welcomes the use of social media to interact with and inform the general public and the Barnard community in support of the College’s educational mission. You are more likely to achieve your goals if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. Social Media Guidelines. There’s no such thing as a “private” social media site. STEP 1: Review the Social Media Guidelines. Do not include any inappropriate personal information. Guidelines Social media usage at Bryn Mawr College is governed by the same policies that govern all other electronic communications. Mesa Community College is currently active as @mesacc on LinkedIn, Facebook, Twitter, Instagram and YouTube. Cite and link to your sources whenever possible; after all, that’s how you build community. While the guidelines below apply to those instances where there is the potential for confusion about your role as an Emerson agent/expert versus personal opinion, they are good to keep in mind for all social media interactions. While the recommended minimum frequency is once to twice a week, be sure not to overload your followers with updates. Social Media Guidelines When Posting on Behalf of Emerson College Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Be respectful. Employees are responsible for their interactions on social media sites. Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so. Posted material can remain accessible on the Internet until you’ve completed the prescribed process for removing information from the caching technology of one or multiple (potentially unknown) search engines. While the University encourages colleagues to engage, collaborate and innovate using social media, it is important to be aware of the potential impact of actions and engagements on individuals and the organisations they represent. You should also show proper consideration for others’ privacy and for topics that may be considered sensitive, such as politics and religion. Purpose of MCC’s Social Media Sites. With the influx of information in the web era, your readers will be quick to ignore or delete you if your information is not helpful to them. Don’t list your home address or telephone number. Be respectful of comments received. Remember to back up your work on an external source in case of destructive attacks. Please review the following guidelines when participating in social media conversations that involve AVC. © 2020 Ursinus College. Comments can be forwarded or copied. Relationships such as faculty-student, supervisor-subordinate, and staff-student merit close consideration of the implications and the nature of the social interaction. How much information do I want strangers to know about me? C. Be active. The College of Design Office of Communications manages college social media accounts where we post official e-news, high-priority events, announcements, and items from external sources featuring College of Design activities, faculty, or students. Participation in social computing on behalf of Emerson is not a right but an opportunity, so please treat it seriously and with respect. If you join a social network, make sure you are contributing valuable insights. The following are some guidelines to follow in these cases. The social media guidelines provide guidance for those using social media in a work context, while representing the University. Do not use the Emerson shield, wordmark, or any other Emerson marks or images on your personal online sites. to represent or discuss matters related to the college. What you write is ultimately your responsibility. It’s appropriate to post at work if your comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. Please follow them when you are posting as a … If you would not say it at a conference or to a member of the media, consider whether you should post it online. Ideally, posts should be brief, and end with a link to content on the college’s website. Social media sites include the following: Define “Affiliate College Social Media Site”…. A common practice among individuals who write about the industry in which they work is to include a disclaimer on their site, usually on their “About Me” page. D. On personal sites, identify your views as your own, where appropriate. While you should be honest about yourself, don’t provide personal information that scam artists or identity thieves could use. Think twice before posting. Please familiarize yourself with these and follow them in any social media activities in which you may be posting as … Lane Community College utilizes social media as an important tool for connection and engagement. Visit Our Bears Return Website and COVID-19 Dashboard for Updates, Harold C. Smith Program in Christian Studies, “Facebook Pages vs. Facebook Groups: What’s the Difference?”, Social networking sites (e.g. Digg, StumbleUpon, Reddit, etc. The Office of Marketing reserves the right to disable or temporarily unpublish Emerson College social media accounts that are dormant (no posts, no activity) for more than SIX months, as such stagnancy reflects poorly on the College. Does my equipment have spyware and virus protections installed? Removing material from network caches can be difficult. The keys to success in social media are being honest about who you are, being thoughtful before you post, and respecting the purpose of the community where you are posting. It’s better to verify information with a source first than to have to post a correction or retraction later. Use social media channels responsibly; you are representing Ursinus College on an affiliated College site. These practices apply to individuals posting on behalf of the College or an official College unit, though they also are helpful for anyone posting on social media in any capacity. This will help to increase traffic to the York College website. Applications that allow you to interact with others online (e.g., Facebook, LinkedIn, Twitter) require you to carefully consider the implications of friending, linking, following, or accepting such a request from another person. Use of Social Media Sites that are not Affiliate College Sites is personal use, and is governed by College policies regarding use of equipment, time, and resources. Everything online has the potential to become public. Abide by the College Identity Standards. Guidelines for Staff A framework of best practice, actionable guidance and useful resources for those managing UCL social media channels. However, please be clear that you are sharing your views as an individual, not as a representative of Emerson College. As a guideline, do not post anything that you would not present in any public forum. For social media profile avatars, the Office of Marketing will provide a template upon request of a new page. Privacy does not exist in the world of social media. However, these tools also hold the possibility of a host of unintended consequences. In personal posts, you may identify yourself as an Emerson faculty or staff member. • Share information you think others would enjoy or find useful. Linking straight to the information source is an effective way to help promote the mission of Emerson College and build community. Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. These guidelines were developed to assist Lycoming College faculty and staff in their use of social media on behalf of the College. When posting to a social media site, you should: Let your Internet social networking do no harm to Emerson College or to yourself, whether you’re navigating those networks on the job or off. ), Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Guidelines. Search engines can turn up posts and pictures years after the publication date. Maintain content to keep it directly related to the topic of your site. This allows you to respond in a timely way to comments. Do not use Emerson’s name to promote or endorse any product, cause, or political party or candidate. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval. Expectations We expect all who participate in social media on behalf of Gettysburg College to understand and to follow these guidelines. Effective social media commentary should be. It is your responsibility to be informed about and regularly review the privacy policies of the social media you are using. Increasingly, employers are conducting web searches on job candidates before extending offers. Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. STEP 3: Student Organizations Only. Provide only information that can be verified. through the college's network, systems, or equipment, and (3.) The University has published social media guidelines, and our College guidelines build off of these university-wide guidelines. Some sites collect profile information to SPAM you. Link back to the college’s website: When possible, link back to the Ursinus College website. If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. If you post on behalf of an official College unit, the following guidelines apply: Be accurate. However, you may be able to set your site so that you can review and approve comments before they appear. Be professional: Posts on social media sites that are affiliated with the College should follow the College’s voice by remaining professional in tone and in good taste. If you publish content to any website outside of Emerson and it has something to do with the work you do or subjects associated with Emerson, use a disclaimer such as this: “The postings on this site are my own and do not represent Emerson’s positions, strategies, or opinions.”. Blog comments should be responded to within a reasonable period of time. For instance, what if I want to remove something I posted as a joke or to make a point? Provide constructive comments with the aim of adding value to the conversation. If you discuss higher education on your own social media site, we suggest you include a sentence similar to this: “The views expressed on this [blog, website] are mine alone and do not necessarily reflect the views of Emerson College.” This is particularly important if you could be perceived to be in a leadership role at Emerson. Be aware that information conveyed on an Affiliated College Site are statements of the College, and be cognizant of how that information will be perceived by all readers. Online news is instant, so readers are looking for the most up-to-date information they can find. For example, there is the potential for misinterpretation of the relationship or the potential of sharing protected information. Post news, events and items that are relevant to your target audience. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. Quickly recall a post or respond quickly when asked for correction when you make a mistake. When you are using social media for personal purposes and might be perceived as an agent/expert of Emerson, you need to make sure it is clear to the audience that you are not representing the position of the College or Emerson College policy. With whom will they share it? You should participate in personal social media conversations on your own time. When page editors and administrators, especially students, have left the college and no longer require access to social media accounts, you must update/adjust your page roles immediately. Before composing a message that might act as the “voice” or position of the College or a school/department, please discuss the content with your supervisor or the dean/chair of the school/department or his or her delegate. ), Social bookmarking sites (e.g. Most people who maintain social media sites welcome comments—it builds credibility and community. Social Media Guidelines The following guidelines and policies apply for use of Georgia Piedmont Tech’s Facebook, Instagram, Twitter and YouTube social media accounts. Self-promoting behavior is viewed negatively and can lead to you being banned from websites or groups. We thank our colleagues at the University of Michigan for sharing them with us and giving us permission to adopt and modify them for Emerson. What you say directly reflects on the College. Not everyone will respect your personal or physical space. Current and prospective students, alumni, staff, faculty, and friends utilize Carleton’s Facebook, Twitter, YouTube, Instagram, and LinkedIn to stay connected. Having a presence in these areas helps Carleton raise its visibility and connect with our external audiences. If you participate in or maintain a social media site on behalf … If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post. A UCL Staff login is required for access. E. Should I create a Facebook Page or a Facebook Group? The information will include recommendations for appropriate social media communication, ideas on how to create a healthy digital image and procedures for protecting yourself and your privacy online. What if I change my mind about what I post? The following social media guidelines were originally developed by the University of Michigan and have been edited and revised for the Emerson College community. This includes, but is not limited to, social media accounts created to represent academic and administration departments. The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. To help you identify and avoid potential issues, we have compiled these guidelines. • Personalize the posts you share with your network so they enjoy viewing your unique posts. The Office of Marketing will then grant the appropriate person(s) administrative access to those accounts. Social Media Guidelines for McHenry County College Definition of Social Media. An effective social media site requires regular updates and fresh or engaging content. Wellesley College Alumnae Association. The WCAA has developed the following social media guidelines to help our alumnae volunteers manage Wellesley class, club, or shared identity group social media channels. The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive channels of communication. Social Media Guidelines. For additional guidelines and information, please read and review the following policies. If a question or comment is directed toward you through your social media site or page, you should do your best to reply in a timely and appropriate fashion. Keep in mind that if you are posting with a College username, other users do not know you personally. Could I be subject to libel suits? The same laws, expectations, and guidelines for interacting with students, prospective families, parents, alumni, donors, and other constituents apply. Others contain links that can infect your equipment with viruses that potentially can destroy data and infect others with whom you communicate. You are more likely to achieve your goals or sway others to your beliefs if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. When fulfilling institutional or professional roles, employees should follow the same standards of behavior online as they would in face-to-face, phone, and other types of interactions. Employees are encouraged to share College news and events that are a matter of public record with their family and friends. Include links and references to other websites where appropriate. Additional information on the appropriate handling of student and employee information can be found here. Use good ethical judgment and follow the College’s policies and federal requirements, such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Family Educational Rights and Privacy Act (FERPA). A. Do not post confidential or proprietary information about Emerson College, its students, its alumni, or your fellow employees. It’s better to verify information with a source first than to have to post a correction or retraction later. You are personally responsible for the content you publish on blogs, wikis, or any other form of user-generated content. Here are a few general guidelines you should always follow when it comes to your social media activity: • Be respectful of others’ posts, even if you don’t agree with them. While the tone of blog posts and other social media content is informal (not “corporate speak”) it should nonetheless be professional. Carleton College Social Media Guidelines. Review Emerson policies for more information on your responsibility as an Emerson employee. Strive for high quality in content. Read the information below before engaging in any social media efforts as part of your official duties at Bryn Mawr. Aim to publish at least one post per week. Remember that you’re most likely to build a high-quality following if you discuss ideas and situations civilly. You can limit access somewhat but not completely, and you have no control over what someone else may share. Twitter is a conversational platform, not a broadcasting medium. Listen and read them carefully before posting your responses. B. Most York college social media accounts cater towards prospective and current students primarily, but your account may have a different audience. These guidelines provide best practices and expectations for employees' engagement in social media, (1.) Social media refers to social networking sites such as Facebook, Twitter, Instagram, and YouTube. With social media guidelines, you can: Encourage employees to follow your official accounts; Share your company’s social media strategy ; Empower your employees to engage positively; Educate on social media best practices Be honest about your identity. The Internet is open to a worldwide audience. Moderate your site to make sure nothing is posted by others that violates confidentiality, policies, or laws. If you identify your affiliation with Emerson in your comments, readers may associate you with the College, even with the disclaimer that your views are your own. If your primary audience is external (meaning you want to share your program’s activities and info with the public and invite people to get involved), please create a “Fan” Page. YouTube, Instagram, SlideShare, Flickr, etc. Social Media Guidelines for Classes, Clubs and SIGs. Did I set my privacy setting to help control who can look at my profile, personal information, and photos? Make sure that you have all the facts before you post. If you identify yourself as an Ursinus faculty or staff employee online, it should be clear that the views expressed are not necessarily those of the institution. Am I violating network use policy or HIPAA privacy rules? Don’t hijack the discussion and redirect by posting self-/organizational-promoting information. These guidelines apply to all Gettysburg College organizations including but not limited to academic departments, administrative offices, and student clubs and organizations. ), Microblogging sites (e.g. Social media presences require diligent care and attention. Joke or to a social media as an individual, not a broadcasting medium re most likely to a. Affiliated site the nature of the media, consider whether you should participate in personal social channels... A joke or to make sure that you ’ re most likely build... Are representing Ursinus College website or endorse any product, cause, or fellow! 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