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"Toyota Hybrid Prius Swot Analysis" Essays and Research Papers . 4. Free trade agreements (opportunity) 3. Sleek Asian- inspired design, a roomy interior, and expensive interior options and features usually only found in luxury vehicles, provided customers with the superior value of luxury at a desirable price. Environment conscious and provides reduced carbon emission. Toyota is a multinational global brand and operating its business in over 170 countries. Forward thinking and focus on the societal and marketing concepts allowed for the company to deliver superior customer value to its customers. One of the oldest and reputed car manufacturers which brings high brand awareness 3. The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. Marketing Strategy 8 It has been reviewed & published by the MBA Skool Team. 7 Answers. SWOT analysis Toyota Prius Car, Australia SWOT analysis done within the Australian market: Internal Environment| Strength| Weaknesses| * Toyota Australia is the country’s largest vehicle exporter. SWOT Analysis is a proven management framework which enables a brand like Toyota Prius to benchmark its business & performance as compared to the competitors and industry. The SWOT analysis of Toyota shows its strengths and weakness which are related to its operations that make it stronger from its competitors. High maintenance cost being hybrid models. View Toyota Prius SWOT Analysis.docx from MANAGEMENT MISC at University of Nairobi. The company has already processed around 60,000 orders for this variant for which the expected waiting … Opportunities Threats 1. Media Strategy 11 Following are the Opportunities in Toyota Prius SWOT Analysis: 1. The competition may lead to reduce the automobile unit sales, which may influence the companyâs financial condition. * Continuous Improvement and Innovation * ‘Just in Time’ approach to Production pioneered by Toyota. Strengths in the SWOT analysis of Toyota. 11 - 20 of 500 . Revenue Â¥18.583 trillion (2012) Americans choose the first of the two options. The content on MBA Skool has been created for educational & academic purpose only. Internal Strengths: â€¢ World’s largest car manufacturer,includingbiggest Japanese car manufacturer â€¢ Reliableand safe Image â€¢ Research and development is one the largest amongst other car manufacturers this insures innovative designs. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Summary Some of the key weaknesses of Prius are: Huge orders: Toyota has set a global total sales benchmark of 3,50,00 cars for the new variant of the Prius. â€¢ ‘Just In Time’ Production Toyota Prius SWOT analysis In Toyota Prius SWOT Page 5/27. Quizzes test your expertise in business and Skill tests evaluate your management traits. The micro environmental factors are those forces close to a company, yet outside its internal environmental, that influence the ability of a business to serve its customers, forces such as customers, suppliers, competitors and other business that assistor influence a businessâs ability to sell, distribute, promote and develop products or services. Delays, labor strikes, and loss of suppliers can seriously disrupt the supply chain, cost sales in the short run and damage customer satisfaction in the long run. The two pillars of Toyota Production System are just-in-time and built-in quality. Higher maintenance costs may defer the customer, 2. SWOT Analysis Strengths Strengths of Toyota Company are strong business position and brand acknowledgment, strong concentrate on innovative work, extensive production and distribution system, serving … This provides positive information to the automotive manufacturers and stimulation to the investors. Organizing Suppliers Managementâs focus on the worldâs dependence on gasoline and perceived customer value proved to be useful tools in understanding the more environmentally conscious and non-affluent mindsets of consumers. Toyota Motor Corporation SWOT Analysis Toyota Motor Corporation Strengths Below are the Strengths in the SWOT Analysis of Toyota Motor Corporation: 1. Industry leader in manufacturing and production 4. Weaknesses are used to refer to areas where the business or the brand needs improvement. New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Presently, the automobile industry as a whole is awash with both opportunities and threats. The Porterâs 5 forces analysis of the car industry for the late 1990s shows low threat of new entrants, as well as low bargaining power of both buyers and suppliers. Using a SWOT Analysis to summarize Prius, we examine the strengths, weaknesses, opportunities as well as threats. Toyota has a wide range of car variants to offer. Since 1958 the company has been exporting and started to manufacturing abroad. Competition offering innovative features at lower price 3. Company background Name Toyota Motor Corporation The company... ...Toyota SWOT AnalysisStrengths: Strategic Advantages In the vehicle industry, trust and a good brand image are more important than everything else. Appreciating yen exchange rate Toyota is blessed with huge human power throughout the world. The company's market share for Toyota and Lexus brands, (excluding mini vehicles) in Japan was 45.5% in FY2012. Marketing Campaign 10 In regards the Toyota Prius case, the factors that the company dealt with are: Toyota Motor Corporation. Lugano, 17.12.2009 Vehicles produced by the company are durable and long-lasting, and the evidence of their reliability is the statistic which states that almost 80% of all Toyotas sold 20 years ago are still on the roads today. Its reliable and Eco- environment friendly. The strong points of Toyota in the automotive market are as follows-Strong Human Resource– A Company needs skilled and professional human resource to grow bigger. Toyota is about effectively using resources to maximize their production andmaximize elimination of unwanted costs. A SWOT of Toyota reveals a strong brand with an established brand image. The threat of substitutes and the competitive rivalry were high. Environment conscious and provides reduced carbon emission, 2. Current Future Environment 12 Toyota, the pioneer of Japanâs automobile industry was established as an independent company in 1937. Appendix We will show that through mass media saturation and greater communications of the benefits of owning a hybrid, Toyota could capture a larger target... StudyMode - Premium and Free Essays, Term Papers & Book Notes. Manufacturers had to follow the governments. Toyota Prius SWOT Analysis Toyota Prius Strengths Below are the Strengths in the SWOT Analysis of Toyota Prius: 1. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Managing a truck and four car companies and producing over 5.5 million vehicles per year, Toyota is today the largest automobile producer in the world. Toyota is subject to the effects of political conditions. While Toyota shares the same threats as most other manufacturers, recent problems with recalls and pending litigation have seriously damaged the companyâs brand image and, particularly in North America, Japan, and Europe, consumer confidence in Toyota has taken a dangerous downturn. Off the … Large recalls 2. You donât have to plug it in; Planetâs favorite hybrid, Revolutionary design, environment friendly, Positioned as worldâs first mass production hybrid car which provides powerful driving experience along with advanced design. The marketing campaign focused on the new Prius's larger size and higher power and de-emphasized the fact that it also happened to be environmentally friendly (Rodriguez & Page, 2004) During this time, the Honda Civic Hybrid actually had higher sales than the Toyota Prius. Toyota is one of the most innovative auto companies and... ...1.- What micro environmental factors affected both the first generation and second generation models of the Toyota Prius? Suppliers: Without the support of suppliers, Toyota would not have be able to launch the first generation. 1. Over 310,000 employees are a part of Toyota's workforce. Exceptional fuel efficiency, 4. SWOT analysis of Toyota For internal factors, check out the swot analysis of Toyota. Augment distribution and servicing network. Its standing in the automotive… Strong brand portfolio 5. How well has Toyota dealt with these factors? Leading Suppliers of Cars 4 This SWOT analysis provides insights about the pos… Please join StudyMode to read the full document. Bibliography & References 16 Toyota seems to be at the extreme end of the spectrum in both categories. Innovative culture 2. Toyota found that... ...Introduction 3 2. Toyota Prius Competitive Analysis This is the SWOT analysis of Toyota Prius. Introduction: Innovative culture Weaknesses are used to refer to areas where the business or the brand needs improvement. Search. 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